SMS Marketing

Mobile marketing is immediate and very effective. Coupons sent via mobile (Moupons) devices get redeemed somewhere between 7% to 40%. Traditional coupons printed and mailed only see 1% to 2% conversion/redemption. It is not hard to see the power of text message marketing.

See the video below for an illustration of mobile marketing:

One great thing about this form of marketing is the customer opt-in requirement, which means customers must subscribe to your establishment’s messages. Due to this nice feature you can feel good about sending weekly messages to your customers as it is not so intrusive compared to standard advertising methods. They can easily opt-out anytime. Your customers will anticipate the mobile specials to apply to their next purchase.

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Pretty cool right? Imagine using something like this for your business. In addition, creating a quick receive (QR) code is also something that makes the subscription sign-up process even quicker. This is something we do all the time.

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Helpful Mobile Marketing Facts:

1. 5 Billion mobile phone users worldwide

2. 91% of mobile phone users keep their phones with them all day

3. 97% of text messages sent are read

4. At least 50% of US consumers use mobile browsers to access the internet and indicated that if they knew a mobile version existed, they would use it over the standard website.

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Smartphone Users will outnumber the number of desktop users in the next year or so. This is a fact.

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