Whitehat SEO Vs Blackhat SEO
This is a detailed analysis of search engine optimization techniques aimed at analysing Whitehat SEO vs Blackhat SEO techniques, to help webmasters and website owners understand the difference between the two. It is important for you to understand both Blackhat and Whitehat SEO techniques to be able to make informed decisions when it comes to applying SEO techniques that will not violate the submission guidelines of the major search engines.
Whitehat SEO is the process of properly applying various SEO strategies and techniques on a website to improve the visibility of the website in the organic listings of the search engine result pages, according to the guidelines set by the search engines. Blackhat SEO on the other hand, is the process of applying unacceptable and unethical SEO strategies and techniques on a website so as to obtain high rankings in the organic listings of the search engine result pages.
Whitehat SEO techniques include conducting keyword research, re-writing meta tags to make them more relevant, improving the content of a website, creating a link profile aimed at driving highly targeted visitors to a website and applying ethical techniques to market the site on the internet. Blackhat SEO strategies are the exact opposite, these include stuffing keywords into a web page, implementing doorway pages, making use of hidden text on a web page that will be visible only to search engines and not humans, and joining or implementing link farms.
When you apply Blackhat SEO techniques, the website is penalized by the search engines and stands a greater chance of being de-indexed or even banned by the search engines. However, if you implement the acceptable SEO strategies, your site is generally approved by all search engines and the rankings can last for a very long time. As a webmaster or website owner, you are given credit by search engines for not spamming the web.
Conducting your search engine optimization the right and acceptable way, will make your website rank better in the search engines and drive large volumes of highly targeted traffic to your site. This will reduce bounce rate and increase your conversion rates.